PSI (Population Services International), India

Population Services International

Population Services International (PSI) is an Indian non-profit and non-governmental organization established in 1988 with a mandate to assist the Government of India in the fields of reproductive health, HIV/AIDS prevention, and maternal and child health.

As a Communications Specialist for the Bill and Melinda Gates IAI (India AIDS Initiative) funded Avahan project, encompassing National Highways # 1-9 and the states of Karnataka, Andhra Pradesh, Tamil Nadu and Maharashtra, Aakaar Consulting was involved in conceptualizing and coordinating for the creative and methodical Behaviour Change Communication (BCC) campaign and brand development as well as execution of production. The work involved liaising with the State AIDS Control Society, Government of India and networking with other media related and government agencies.

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