National Skill Development Corporation (NSDC)

Voices of India

VOICES of INDIA, a communications and advocacy project on Skill India Mission of Pradhan Mantri Kaushal Vikas Yojana (PMKVY) with National Skill Development Corporation (NSDC), a PPP (Public Private Partnership) corporation set-up under the Ministry of Skill Development and Entrepreneurship (MSDCE).

Community Radio Stations (CRS) have been established in India by Ministry of Information & Broadcasting to communicate with rural India at district level of each state in their own local language. It is an effective methodology for executing advocacy campaigns by interacting with target group that constitutes of 70% of India’s demography.

A Skill India awareness and advocacy campaign was communicated through broadcast of programs created by the community through their own Community Radio Stations in India. This required Communication workshop, enabling scripting of episodes with appropriate communication messaging, working with CRS team at locations in India, for broadcast.

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