BBC World Service Trust (India Chapter)

BBC World Service Trust

BBC World Service Trust (BBC WST), an NGO arm of BBC World has been effectively doing media campaigns on social issues in India. Focusing on HIV-AIDS and awareness, they worked on a MoU with Prasar Bharti, India’s——– and Doordarshan, India’s National Broadcaster to produce and create awareness through their audio-visual campaigns.

The MoU included a mandatory clause of working with State Doordarshan Kendras (DDK’s) forming a part of their core production team. This meant creating a network base with Doordarshan Kendras by forging a positive partnership with their creative and technical team, while using a more professional private team of BBC WST, for quality production.

As a Communications and Production Consultant with expertise to forge positive relationship with Government of India and bureaucracy, a network was created within States of Rajasthan and Punjab for this campaign. Aakaar Consulting enabled quality production and a smooth working relationship by creating a positive teamwork and buy-in between Government broadcasters and agencies of Government of India as well as, the State Government bodies involved in policy decisions. This also included management within limited budget of BBC WST to get the best talent as actors and crew from Bollywood city Mumbai, for best production campaign on HIV/AIDS, and Press conference.

Aakaar¬†Consulting also enabled coordination of Event & Press at the launch of BBC WST drama series “Jasoos Vijay” for their project on HIV/AIDS awareness that included high level officials in the government, Doordarshan & media.

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